Why it’s worth targeting keywords with no-to-low monthly search volume

Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.

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Expert testing strategies for both low and high volume PPC accounts

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search…

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads CPC, SEO platforms & software & search volume appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Data: Google monthly search volume dwarfs rivals because of mobile advantage

Google likely has 30+ billion queries per month across platforms. The post Data: Google monthly search volume dwarfs rivals because of mobile advantage appeared first on Search Engine Land.

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