The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. The post The complicated local…

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Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path

After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets. The post Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path appeared first on Search Engine Land.

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