“Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools

Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as…

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Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage

Bing made an unconventional move today and changed its homepage image midday in honor of the Boston Marathon. To support the race and marathon participants, Bing changed its homepage to include a photo of the runners with fans cheering them on, and two BostonStrong flags waving in the foreground of…

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Bing Predicts Reality Show Winners Using New “Bing Predictions” Search Technology

Bing announced today it is launching Bing Predictions, a new feature that uses search query data and social signals to predict outcomes and events. To kick-off its latest technology, Bing is applying its new search feature to predict the results of voting-based reality shows like The Voice,…

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Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google World Cup Soccer Ball & Caxirola: Source: Google+ Google GSOC…

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Bing Testing New Search Results Design

Bing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the search button and removes the gray background color from the right side rail. Bing has also cleaned up the interface, giving it a tighter but more open look, while…

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Bing Ads Releases Targeting Updates For Bing Ads Express

Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here’s the rundown on the new updates. The focus is on improved targeting options: Advertisers now have…

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Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…

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Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…

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Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense

In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…

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Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate

Just about anyone who has imported a campaign from Google AdWords or uploaded a new keyword set into Bing Ads has experienced the “duplicate keyword” error that occurs when two keywords in an ad group have subtle differences like hyphens or accents. That’s because Bing Ads removes…

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