How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.

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Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…

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