How automation can be a win for agencies and clients, and why sitemaps aren’t set-it-and-forget-it.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Who are the major vendors? What should I be looking for? What are the costs?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Which one is right for your business?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn’t, in smart shopping campaigns, automated bidding and third-party automation tools.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing