Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.

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10 factors that may be impacting your organic traffic

Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them. The post 10 factors that may be impacting your organic traffic appeared first on Search Engine Land.

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