Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update

Will Google demote highly-trusted content that’s not mobile friendly, replacing it with less-trusted content that looks good on a smartphone? The post Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update appeared first on Search Engine Land.

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Troubleshooting AdWords Conversion Tracking For Non-Techies

So, the developer didn’t implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice. The post Troubleshooting AdWords Conversion Tracking For Non-Techies appeared first on Search Engine Land.

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France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google’s search results and also compel revelation of its search algorithm. TechCrunch reported on a bill now working its way through the French…

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Your Ideal Shopping Campaign: The Critical Segmentation Decision

Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. The post Your Ideal Shopping Campaign: The Critical Segmentation Decision appeared first on Search Engine Land.

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Google Tests: New Mobile Search Design & People Also Ask Box

Here are two new Google user interface tests, one is a redesign of the mobile results and the second is a query refinement box. The post Google Tests: New Mobile Search Design & People Also Ask Box appeared first on Search Engine Land.

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SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level

The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help. The post SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level appeared first on Search Engine Land.

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Google Cites Incorrect Traffic Data In Response Post To EU Antitrust Charges

Company argued Guardian and Yelp got more direct traffic than they actually do. The post Google Cites Incorrect Traffic Data In Response Post To EU Antitrust Charges appeared first on Search Engine Land.

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Search In Pics: Real Facebook Wall, Penguin Android & Apple Street View Car

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Facebook Wall: Source: Google+ Android Google Glass Penguin: Source:…

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Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story

The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it’s supposed to be targeting, there are failures. The post Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story appeared first on…

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Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis

Updates make it possible to launch apps from the search results page, enable a “Privacy Search” mode, view video snippets inline and more. The post Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis appeared first on Search Engine Land.

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