SearchCap: Bing Ads Shopping, Facebook Hello & Google Search Analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Shopping, Facebook Hello & Google Search Analytics appeared first on Search Engine Land.

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How To Drive Phone Conversions With PPC

You’re using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should be focusing on this valuable lead type. The post How To Drive Phone Conversions With PPC appeared first on Search Engine Land.

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Apple Moving Closer To Adding Public Transit Routing To Maps

Apple has been talking about adding public transit data to its mapping product for a very long time. My understanding is that the company has had access to the transit data itself for some time, but for reasons that remain obscure has not has not been able to get transit directions into Maps yet….

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SearchCap: Google Mobile Algorithm Live, Bing Image Search Explained & Emojis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Algorithm Live, Bing Image Search Explained & Emojis appeared first on Search Engine Land.

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Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land.

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Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago

The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was an uptick of 4.7% of sites that are now mobile friendly compared to two months ago. The post Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago appeared…

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SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal appeared first on Search Engine Land.

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Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires

New deal terms allow either Bing or Yahoo to terminate with four-months notice. The post Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires appeared first on Search Engine Land.

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SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing