Cautious consumers want more information about COVID-19 precautions.
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Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
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In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.
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The case may still be reheard or appealed but it appears to be a broad ruling in favor of “the open internet.”
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Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.
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When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.
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The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits. The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land.
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Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.
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Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. The post Your Ideal Shopping Campaign: The Critical Segmentation Decision appeared first on Search Engine Land.
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Google is facing daily fines of €1,000 in France, under a punitive ruling tied to the Right-to-Be-Forgotten (RTBF), unless it removes links to an article from its index globally, according to The Guardian. Several politicians in Europe have recently suggested that the RTBF should extend to all…
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