What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. The post What…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Searchmetrics now shows where your app appears in App Packs

Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking The post Searchmetrics now shows where your app appears in App Packs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Visual analysis of AdWords data: a primer

Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. The post Visual analysis of AdWords data: a primer appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: AdWords visuals, search pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords visuals, search pics & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search in Pics: Googler in trunk mask, cafe menu in HTML & Cardboard business cards

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cafe HTML menu: Source: Google+ Google Store on-site store: Source:…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business iOS app now lets business owners manage holiday & special hours

Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me. The post Google My Business iOS app now lets business owners manage holiday & special hours appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft partners with HackerRank to deliver executable code in Bing search

Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages. The post Microsoft partners with HackerRank to deliver executable code in Bing search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile-friendly warning, Bing HackerRank & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-friendly warning, Bing HackerRank & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. The post Keyword research: a key element of SEO & content marketing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Feed your search marketing obsession at SMX Advanced

For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing