SearchCap: Google AdWords shopping ads, HERE & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords shopping ads, HERE & more appeared first on Search Engine Land.

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Google makes AdWords Products tab more useful for Shopping campaigns

In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.

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7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise. The post 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) appeared first on Search Engine Land.

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Dark search, dark social & everything in between

Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The post Dark search, dark social &…

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SearchCap: Google local pack mini reviews, DuckDuckGo scores & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack mini reviews, DuckDuckGo scores & more appeared first on Search Engine Land.

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DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report

The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers. The post DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report appeared first on Search Engine Land.

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Upcoming webcast: “Mapping the Value of Your Customer’s Experience”

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…

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SearchCap: Google quality raters guide, search console bug & movie times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters guide, search console bug & movie times appeared first on Search Engine Land.

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How to find relevant and proof terms for your content

Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. The post How to find relevant and proof terms for your content appeared first on Search Engine Land.

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First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.

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