PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. The post How you can better communicate PPC industry updates to clients appeared…
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The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. The post Is a big Google search update happening? Chatter thinks so. appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, SEO business & PPC updates appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation. The post Is SEO right for your business? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A step-by-step look at getting more granular estimates from Keyword Planner. The post Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google appeared first on Search Engine Land.
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The Grantspro program offers non-profits up to $ 40,000 per month in search advertising grants. The post Google’s premium-level Ad Grants program no longer accepting applications appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google forecasting, SEO analytics & RFPs appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. The post Why it’s time to re-evaluate your AdWords account structure appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google real time carousel, In Apps search & AdWords sitelinks appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing