Pinterest powers up creators during stressful times

Posted on February 27, 2021 by gftshappy

How the visual discovery platform is rethinking stories and influencers

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How to identify your products for Google

Posted on February 26, 2021 by gftshappy

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.

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Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief

Posted on February 26, 2021 by gftshappy

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used?

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More Google Ads changes and SERP fluctuations; Thursday’s daily brief

Posted on February 25, 2021 by gftshappy

Plus, hop on Twitter trends

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A few pointers from the pros during SMX Report; Wednesday’s daily brief

Posted on February 25, 2021 by gftshappy

Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.

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Google set to deprecate Showcase Shopping ads on April 1

Posted on February 24, 2021 by gftshappy

Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.

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Google Search may be showing featured snippets less often

Posted on February 24, 2021 by gftshappy

The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.

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Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief

Posted on February 23, 2021 by gftshappy

Plus, how has your martech stack changed with COVID–a survey

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Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements

Posted on February 23, 2021 by gftshappy

The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits

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Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences

Posted on February 23, 2021 by gftshappy

Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing

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