How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences

Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing

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Now you can edit text ads and address disapprovals in Bing Ads apps

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. The post Now you can edit text ads and address disapprovals in Bing Ads apps appeared first on Search Engine Land.

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SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Friendly Ranking, Subdomain Change Of Address & Google Local Push appeared first on Search Engine Land.

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Stop Procrastinating: It’s Time To Address Mobile SEO

Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land.

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SearchCap: AdWords Local Call Extensions, Google Change Of Address Tool & Local Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began…

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