Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.

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