Tag Archives: Uses

Google Assistant sometimes uses AccuWeather when their weather service fails

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When Google’s first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land.

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13 uses for keyword research to help you win in the search engines

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Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. The post 13 uses for keyword research to help you win in the search engines appeared first on…

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Google uses RankBrain for every search, impacts rankings of “lots” of them

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Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.

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An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

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In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications. The post An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond appeared first on Search Engine Land.

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Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path

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After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets. The post Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path appeared first on Search Engine Land.

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What Time Is The State Of The Union? White House Uses SEO To Spread The Word

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President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State…

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BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics

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Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after…

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