Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

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How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House

Bryan Seely campaigned against Google Maps loopholes last year by making fake listings for the FBI & The Secret Service. He’s back again warning against them with his latest demonstration. The post How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House…

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WSJ Report Suggests Intervention In FTC’s Google Investigation By White House

Article asserts Google lobbying affected agency’s decision in antitrust case. The post WSJ Report Suggests Intervention In FTC’s Google Investigation By White House appeared first on Search Engine Land.

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What Time Is The State Of The Union? White House Uses SEO To Spread The Word

President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State…

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White Ribbon On Google’s Homepage Helps Raise Awareness For UN’s Campaign To End Violence Against Women

Today’s white ribbon on Google’s homepage is in support of the United Nation’s International Day for the Elimination of Violence Against Women. The ribbon image links to the www.UNWomen.org End Violence Against Women webpage, offering visitors a brief overview of the…

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