Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
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SEO tips to fully optimize your Shopify site for higher rankings and more sales.
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External sources link to your website with the wrong URLs, here’s how you can fix that.
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With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.
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Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for.
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The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it’s impacting your site.
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User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.
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The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.
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In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
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Register for SMX West by Saturday, January 18 to save up to $ 450 off on-site rates!
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing