New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data is available under the new ‘Amp on Image Results’ search appearance.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If your score is low, there are a few things you can do without having to redesign your website.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing