SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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4 underutilized schema markup opportunities that impact SEO

Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings. The post 4 underutilized schema markup opportunities that impact SEO appeared first on Search Engine Land.

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3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. The post 3 ways to improve link equity distribution and capture missed…

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Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The post Getting the most bang for your buck: 11 CRO opportunities appeared first on Search Engine Land.

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Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. The post Missed link-building opportunities: Reclaiming broken links appeared first on Search Engine Land.

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