Report: Product advertising is driving spend growth in search, social, marketplace

Posted on July 25, 2019 by gftshappy

Product ad spend is outpacing overall market growth, according to a Kenshoo report.

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E-commerce brands: Track spend efficiency with this Google Ads Script

Posted on July 16, 2019 by gftshappy

The script pulls keywords from your account and their respective ROAS, which you define.

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Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

Posted on June 20, 2019 by gftshappy

The changes will start to take effect in July.

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IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again

Posted on May 12, 2019 by gftshappy

Search remains the primary digital format, but video continues to see rapid spend growth.

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Google search spend growth slows as click volume rises, reports show

Posted on April 25, 2019 by gftshappy

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

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Agencies say search, social spend will rise, but increases target 5 platforms

Posted on February 3, 2019 by gftshappy

While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.

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Cyber Monday dominates Black Friday in paid search spend, but AOV lags

Posted on November 29, 2018 by gftshappy

Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.

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Marin: Search CPCs outpaced spend growth in Q4 2017

Posted on January 26, 2018 by gftshappy

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

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