Spending declined on the desktop but grew by nearly $ 6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.
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With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. The post Why SMBs should spend more of their budget on online marketing in 2017 appeared first on Search Engine Land.
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Compared to a year ago, IgnitionOne customers spent substantially more on mobile, where CPCs continued to be half as expensive as desktop. The post Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search spend report, organic traffic & more appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Maps, AdWords spend & SEO trends appeared first on Search Engine Land.
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Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. The post Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop appeared first on Search Engine Land.
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Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday. The post Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend appeared first on Search Engine Land.
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Seasonality and advertisers’ reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds. The post US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini appeared first on Search Engine Land.
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Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report…
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