Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on…

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Google makes it easier to see and share publishers’ real URLs from AMP pages

New anchor button enables copy-and-paste of URLs directly to publisher sites. The post Google makes it easier to see and share publishers’ real URLs from AMP pages appeared first on Search Engine Land.

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AdWords Managed Accounts can finally share negative keyword lists across accounts

Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative keyword lists across accounts appeared first on Search Engine Land.

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Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different

At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it. The post Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different appeared first on…

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