The Importance Of Monthly Versus Rolling Average Search Volume

Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to improved content performance. The post The Importance Of Monthly Versus Rolling Average Search Volume appeared first on Search Engine Land.

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SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes appeared first on Search Engine Land.

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US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]

Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. The post US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] appeared first on Search Engine Land.

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SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile appeared first on Search Engine Land.

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SearchCap: Google Map Maker, Bing Ads Shopping & Search Console Notices

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Map Maker, Bing Ads Shopping & Search Console Notices appeared first on Search Engine Land.

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Search In Pics: Google Scrabble, Matt Cutts Fireworks & UCLA Stats Club

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. UCLA Stat Club Quotes Google’s Hal Varian For Promotion: Source:…

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Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs

Hackers use PDF documents to inject links and keywords and — through cloaking techniques — scam searchers to go to other web sites. The post Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs appeared first on Search Engine Land.

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What Does It Mean To Be “Search Marketer of the Year”?

Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the inaugural Search Engine Land Awards event in NYC. Details about how to nominate a stellar search marketer included. The post What Does It Mean To Be “Search Marketer of the Year”?…

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SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times appeared first on Search Engine Land.

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Google Maps Hides Search Bar, HERE Struggles To Sell

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to…

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