Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge

Bing says 51 percent of searches for professional tennis players were for Serena Williams. The post Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge appeared first on Search Engine Land.

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US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]

Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. The post US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] appeared first on Search Engine Land.

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SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was…

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