Why is free money that can be used on local search marketing being left on the table?

Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…

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Google tests a ‘back to top’ button in the mobile search interface

In a new user interface test, Google shows a button to jump the mobile searcher back to the top of the search results page. The post Google tests a ‘back to top’ button in the mobile search interface appeared first on Search Engine Land.

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Search in Pics: SEO Halloween, Google bomb, burger & basketball

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor basketball: Source: Instagram A Google nuclear bomb? Source:…

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Google begins mobile-first indexing, using mobile content for all search rankings

While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. The post Google begins mobile-first indexing, using mobile content for all search rankings appeared first on Search…

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SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.

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Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award

To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence. The post Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award appeared first on Search Engine Land.

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Search ads generated 50 percent of digital revenue in first half of 2016

Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. The post Search ads generated 50 percent of digital revenue in first half of 2016 appeared first on Search Engine Land.

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SearchCap: Google communication, search ad growth & SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google communication, search ad growth & SEO appeared first on Search Engine Land.

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Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

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Take the State of Search Survey from SEMPO & Search Engine Land

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.

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