SEO tools and a process to determine what was hit and how to fix it.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
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A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they’re seeing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Want to learn more about the power of content in SEO? Watch this interview.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
WP Engine, Squarespace perform well, market-leader Wix does not.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
But no, this doesn’t confirm Google is using engagement metrics in rankings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing