On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents “PPC Automation 2014: The ROI of Paid Search Automation,” a live webcast that looks at how automation can enhance the success of paid search marketing campaigns. In this webcast, PPC experts Brad Geddes and Ginny Marvin…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips. Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what decision he regrets making in the past related to webspam. My question specifically was: Was there a key moment in your spam fighting career where you made a mistake that you regret,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing