AdWords now applies recommended bids to new DSA categories automatically

The feature is designed to help managers set up a lot of dynamic search ad categories quickly. The post AdWords now applies recommended bids to new DSA categories automatically appeared first on Search Engine Land.

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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work

Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…

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