You can find success in your SEO strategy by following these steps.
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Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. The post Why good SEO is strategic appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships. The post 4 ways to improve your value as a strategic SEO partner appeared first on Search Engine Land.
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YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing