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How to turn data into insights and impactful SEO strategies

Posted on February 28, 2022 by gftshappy

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Data, impactful, Insights, Into, Strategies, Turn

Google AdSense separates YouTube earnings into its own payments account

Posted on February 23, 2022 by gftshappy

In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, AdSense, Earnings, Google, Into, payments’, separates, YouTube

Google merges its SafeSearch help information into a single new document

Posted on January 30, 2022 by gftshappy

Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Document, Google, Help, Information, Into, merges, SafeSearch, single

TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Posted on June 11, 2021 by gftshappy

Advertisers will be able to create new TrueView for action ads until September 30, 2021.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2022, Action, Campaigns, Early, Into, transitioned, TrueView, Video

Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Posted on May 4, 2021 by gftshappy

And, customer match is now generally available to all advertisers on Microsoft’s platform.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Advertising, Bring, Customer, Integration, Into, Microsoft, Segments, Their

‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief

Posted on April 26, 2021 by gftshappy

Plus, Facebook announces new tools for Business Suite Manager

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Brief, Daily, Hard, Harvard, Intellectual, Into, it's, Law”, like, Monday’s, property, world., you., “What

The Auction Insights Visualizer can turn your data tables into useful charts

Posted on January 6, 2021 by gftshappy

The free, third-party tool can help you better understand how competitor behavior has changed over time.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Auction, Charts, Data, Insights, Into, Tables, Turn, Useful, Visualizer

Take a peek into PPC routines during Cyber Five week

Posted on November 24, 2020 by gftshappy

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Cyber, During, Five, Into, Peek, routines, Take, Week

Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps

Posted on October 16, 2020 by gftshappy

Building the data bridge between online and offline.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Busyness, Deeper, Duplex, Gets, Google, Into, Maps, RealWorld, Search

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Posted on October 12, 2020 by gftshappy

Conversion Lift is also now in beta for YouTube campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Attribution, Brings, DataDriven, Expands, fold, Google, Into, more., YouTube

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