The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms.
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The crisis may become a breakout moment for Nextdoor.
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Scripts are also coming to Shopping campaigns in Microsoft Advertising.
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PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.
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This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.
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Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
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Video makes argument that Google is doing anti-competitive things in local search results.
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Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads import, voice searches & ad groups appeared first on Search Engine Land.
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Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine Land.
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