SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger….

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According To Google, Barack Obama Is King Of The United States

Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It…

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SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick…

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Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest…

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Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from…

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SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and…

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Google Keyword Planner Now Shows Conversion Estimates

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…

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Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” The companies said they will explore other potential “future product integrations and distribution…

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Yahoo’s “Clean” Search Design For Firefox & Yahoo Users Looks Even More Like Google

In the Yahoo blog post announcing the company’s new default search deal with Firefox there’s a small GIF preview of what the new “clean” Yahoo search results will look like. Below are some of the screens from the post: On first blush I thought these were a departure from…

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SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing