Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engine Land.

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Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement

In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $ 1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit…

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Google Search Adds Support For App Indexing In Safari On iOS 9

By the end of October, searching on Google in Safari on iOS 9 will provide deep links into apps, when appropriate and where publishers have taken action. The post Google Search Adds Support For App Indexing In Safari On iOS 9 appeared first on Search Engine Land.

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As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? The post As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? appeared first on Search Engine Land.

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Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…

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SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger….

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SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private…

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