However, both strategies perform similarly when reach is comparable.
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The update will roll out in the U.S. and Canada this year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing