Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.

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The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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