Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing