Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a…
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SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land.
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Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google launches new effort to flag upsetting or offensive content in search appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest search, Google AdWords call extensions & content quality appeared first on Search Engine Land.
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With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users. The post Links to AMP content are showing up outside of…
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Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. The post Google says no algorithm changes in new deal to demote pirated content in UK search results appeared first on Search Engine Land.
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WSJ move might cause other publishers to remove content from Google’s program, if it turns out “Subscription” label doesn’t hurt conversions. The post No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program appeared first on Search Engine…
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Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. The post Keyword SWOT analysis: Finding your content opportunities appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, links via content & more appeared first on Search Engine Land.
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Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com. The post Searchmetrics Google ranking factors study says content gaining while links losing in importance appeared first on Search Engine Land.
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