A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New features and updates are aimed at local businesses and services in the “reopening phase.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smart Shopping campaigns aren’t just a feature update.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Performance marketing is winning, just as consumers may be putting more emphasis on brands.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers will soon be able to run queries on same-day impression data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing