Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, retailers increased ad spend on paid search by 49…
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According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…
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Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand…
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Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal How much does it cost to be Mozilla’s Firefox search provider in Europe?…
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Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark…
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Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage To honor all veterans, Bing is featuring The Tower of London on its…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing