Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

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SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

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SearchCap: Yelp hits Google again, link building & SMX East preview

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Can SEOs make local search great again in 2017?

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.

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Google testing image thumbnails in mobile search results again

Google brings back an old test, showing images in the mobile web search results. What do you think of them? The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land.

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