Columnist Jayson DeMers discusses how app indexing may change SEO — and link building — forever. The post Could Deep Links To Apps Represent The Future Of Link Building? appeared first on Search Engine Land.
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Google says it felt compelled to honor such an exciting discovery. The post Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.
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Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search…
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Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. The post Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting appeared first on Search Engine…
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Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing content. The post Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building appeared first on Search Engine Land.
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Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out. The post Does Google Really Know Where You Are? For Nearly Half Of You, The…
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In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Cloud Pillow: Source: Google+ Google Dog Noogler: Source: Google+…
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Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. The post A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Knowledge Graph, Schema Markup & Local SEO appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing