10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.

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Why crawl budget and URL scheduling might impact rankings in website migrations

You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget. The post Why crawl budget and URL scheduling might impact…

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SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner appeared first on Search Engine Land.

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Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

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Google’s HTTPS algorithm still only looks at the URL to give ranking boost

Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.

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How Trump & Clinton have failed to use free space in Google for US presidential candidates

For a week, neither campaign used the special program giving them guaranteed listings in Google for their name. The post How Trump & Clinton have failed to use free space in Google for US presidential candidates appeared first on Search Engine Land.

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SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant appeared first on Search Engine Land.

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3 things to do after a major Google algorithm update

Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

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Google Flights now shows expected airfare cost increases & filter for hotel discounts

During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes. The post Google Flights now shows expected airfare cost increases & filter for hotel discounts appeared first on Search Engine Land.

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SearchCap: Google Flights updates, SEM testing & MarTech Today launch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Flights updates, SEM testing & MarTech Today launch appeared first on Search Engine Land.

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