Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…
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As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…
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Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview. The post Google launches new AMP testing tool appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google basketball court: Source: Instagram Google indoor office swing:…
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Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, ignores it — but Panda demotes the spam by adjusting the rankings down. The post Google Panda demotes or adjusts your rankings down — it does not devalue appeared first on Search Engine Land.
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Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.
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What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda demotes, Google News fact check & keyword research appeared first on Search Engine Land.
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When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. The post The ins and outs of keyword research appeared first on Search Engine…
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Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing