Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.
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Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions. The post Google studying ways to deal with offensive search suggestions & results appeared first on Search Engine Land.
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Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land.
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Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.
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The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP images, Google Maps promoted places & machine learning appeared first on Search Engine Land.
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AMP is now showing up in the mobile Google Image search results. The post AMP results now showing in Google Image Search appeared first on Search Engine Land.
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The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo. The post Microsoft debuts brilliant Cortana SDK strategy appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google top searches, Cortana with Harman Kardon & image product schema appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing