When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on…
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Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…
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Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.
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Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. The post Bing gets in shape with search updates for exercise & healthy recipe-related queries appeared first on Search Engine Land.
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Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. The post Are your paid search ads making the right impression? appeared first on…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land.
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If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues. The post Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits appeared first on…
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Version 22 gives searchers fewer reasons to need to leave the app. The post Google’s updated iOS app pulls in YouTube videos, menus & more appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google updates its iOS app, a guide to SSL certificates & Bing Ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing