Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.
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SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep…
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Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more appear at top of Google Now home screen. The post Google App for Android gets a refresh with new shortcuts to frequently used features appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App for Android updates, call extensions in mobile ads & more appeared first on Search Engine Land.
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Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative keyword lists across accounts appeared first on Search Engine Land.
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Call extensions will automatically pull phone numbers featured on landing pages. The post Google is launching automated call extensions in mobile ads on February 6 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search appeared first on Search Engine Land.
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Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.
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That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…
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Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. The post Google to start showing local-specific phone numbers when location extensions appear in ads appeared first on Search Engine Land.
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