Here’s how I used Python to build a regression model using an e-commerce dataset

If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand.

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Choosing an attribution model: When, not which

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land.

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Soon, assign whatever attribution model you want for each conversion type in AdWords

Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land.

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Search In Pics: GoogleBot & BB-8, Google Onesie & Tesla Model X

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot & BB-8: Source: Google+ Google Onesie For Campus Tel Aviv:…

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How The 100 User Model Can Change Your Approach To On-Page SEO

User experience has become increasingly important as a ranking factor in search, but how can you measure something that’s seemingly so subjective? Columnist Eric Enge offers up his method. The post How The 100 User Model Can Change Your Approach To On-Page SEO appeared first on Search Engine Land.

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