Why machine learning and understanding searcher intent is so important to search

Posted on August 18, 2020 by gftshappy

Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why marketers should break SEO strategies into pre- and post-purchase

Posted on August 18, 2020 by gftshappy

In the end, it’s about using the right search data to speak to customer at the right stage in their journeys.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Strange bedfellows Google and Firefox renew their ‘default search’ partnership

Posted on August 17, 2020 by gftshappy

Firefox extends 2017 deal with Google as it seeks to diversify revenues.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Performance Planner adds support for conversion delay and shared budgets

Posted on August 17, 2020 by gftshappy

Campaign plans can now also be viewed and edited by other stakeholders.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook launches free ‘paid online events’ for SMBs and others

Posted on August 14, 2020 by gftshappy

The new all-in-one tool will be free for at least a year, the company says.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Andrew Goodman on paid search against big brands & proper PPC experiments

Posted on August 14, 2020 by gftshappy

Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search helps users find live sport games, linear TV shows

Posted on August 14, 2020 by gftshappy

Google improves its live TV and sports search features.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search adds flight, hotel search features around COVID-19

Posted on August 13, 2020 by gftshappy

Hotels should be aware of the new search filters and features from Google Travel.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to optimize your Google local Knowledge Panel

Posted on August 13, 2020 by gftshappy

Turn your local business profiles in the search results into portals that can deliver customers right from your listings.

Please visit Search Engine Land for the full article.