Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

No longer merely a ‘review site,’ Yelp repositioning as a ‘one-stop local platform’ to communicate and transact with local businesses.

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Google’s new features for product, job and recipe activity cards usher users along their journey

Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.

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